Prior to the Internet the traditional business was usually product or service driven. The economics of the internet has not only seen an extension of traditional forms of business and trading, but has also created a new form of commerce reflecting models which reward and celebrate network and attention economies.
These networks can be utilised to create advertising and marketing opportunities for product/service based businesses. YouTube, a company acquired by Google for $US1.65 billion ("Google buys YouTube for $1.65bn" 2006) is a prime example of this type of business.
Before looking at the YouTube business, we should first look at how a network economy and an attention economy may be defined.
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