Conclusion

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Source:http://www.youtube.com/t/press_room_image_files
(Unknown 2010)

YouTube is a shining example of the strong interplay between new forms of economic systems on the internet. The YouTube user network adds value to the business by creating content and linking or embedding content within the site and externally on other sites. This network creates vast quantities of video and continually uploads fresh ideas and perspectives to the site. These serve to increase the available knowledge, wisdom and entertainment that YouTube constantly has on offer. This repository of knowledge demands the attention of internet users at an ever-increasing rate. This attention is converted into revenue by YouTube through advertising impressions, paid or subscription programs and retention of viewers. These economic models are unique to the internet and represent the fundamental basis of internet ecommerce.

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